The term “Art Deco” was coined after the name of the prestigious French Decorative Arts Expo held in Paris in 1925: “L’Exposition Internationale des Arts Décoratif et Industriels Modernes”. This post-war exposition, intent on showing the world that France would once again lead the way in creating new standards of taste in fine and decorative art, served as a showcase for the most talented designers and craftsmen of the time, and officially launched the period of an emerging style that would become known as the Art Deco Period (1925-1940).
Notable designers of the period such as Jacques-Emile Ruhlmann not only defined the furniture trends of the time but set the highest of standards in craftsmanship, just as their forebears did in the 18th century. In fact, Ruhlmann himself, along with several other French Art Deco designers of the time, was often compared to the cabinetmakers that earned France’s reputation as the indisputable world leader for fine furniture design during the reign of Louis XIV. For instance, Ruhlmann’s pieces were handmade by only the most skilled cabinetmakers in France. Their work was one of meticulous perfection, both technically and aesthetically speaking, and very labor intensive thus driving the prices to all time highs.
Yet despite the prices these works fetched from France’s social elite, Ruhlmann claimed he lost money on every piece due to the expensive materials he used and the time and effort needed to build each design. In fact, he has said that he earned his living with a second business.
Jean-Michel Frank was another influential designer and decorator of Parisian high society of the 1930s and 40s. Frank’s progressive style, inspired by Neoclassicism and the abstract quality of primitive arts, was understated and stark, yet undeniably elegant. The genius behind Frank’s designs lay in a powerful combination of minimalist forms and the subtle use of unexpected materials and luxurious finishes. His blocky, rectangular club chairs and sofas have been endlessly copied and reproduced, and the decorative principles he created – “le style Frank” as the French call it - continue to influence contemporary designers and decorators all over the world.
Today, leading designers and collectors increasingly seem to favor the streamlines of the 30s over the opulence of French or continental 18th century furniture. Sales at high-end auction houses from London to New York to Paris are driving the trend to collect Art Deco pieces. “Art deco was a rich and wonderful moment in the history of the decorative arts”, says Philippe Garner, International Specialist Head in Christie's 20th-century Decorative Art and Design Department. “Collectors are seduced by the opportunity to furnish homes with pieces that are historic, but that also transcend their time”. This renewed interest in Art Deco and mid-century modern furniture coincides with a growing taste for a more purist modern home decor and sleek interior design.
